First, corporate culture
Xinnong Spirit
Kindness, honesty, intelligence, diligence, innovation and transcendence
Management Philosophy
Stress on politics, discipline/responsibility and courage
Stick to integrity, service/process and results
Working philosophy
Proactive
Creative
Cooperative
Comprehensive
Hubei Hefeng Xinnong Tea (Group) Co., Ltd.
Hubei Hefeng Xinnong Tea (Group) Co., Ltd. was established in Zouma Town, Hefeng County, in 1985. For 32 years, Xinnong has been adhering to the philosophy of “enhancing business to enrich locals”, dedicated to the integrated development of tea industry and tourism. The company has fostered an industrial cluster integrated with tea production and processing, ecological tourism, tea culture research, and geratic nursing services. It owns Hubei Hefeng Xinnong Tea Industry Co. Ltd, Hubei Yuxin Tourism Development Co. Ltd., Hefeng Tianyi Travel Agency Co., Ltd, Xinnong (Enshi) Marketing Company and a number of tea processing factories and professional cooperatives. It has built a tea garden covering more than 3300 hectares with exporting standards.
Hubei Hefeng Xinnong Tea Industry Co., Ltd.
The company is strong in production and R &D, producing black tea, green tea, white tea, oolong tea and dark green tea. A pattern that focuses on both brand tea and bulk tea as well as domestic sales and export has been formed. With its great export volume, the company has been successively honored with the titles of “Top 100 Enterprises of Comprehensive Strength of Tea Industry of China”, “Key Leading Enterprise of Agricultural Industrialization at Provincial Level”, “Top 30 Enterprises of Enshi Prefecture”, “Provincial Tax Credit Grade A Tax-payer”, and “AAAAA Credit Enterprise”.
Every single tea leaf is the product of hundreds of tea masters safeguarding and inheriting traditional tea processing technology, strictly following “IFOAM” and “OTRDC” organic food production and processing standards.
Known as “Baiguo” Enshi Selenium Tea, the Hefeng series products have been registered in Agricultural Product Geography Marks and certified with green food and organic tea certification. The brand “Zouma Cuihao” and “Hefeng Golden Oolong” won the Grand Prize and Silver Prize of “Chinese Tea Cup” respectively. The “Baiguo” “Rongmei Hong” was awarded the title of “Famous Selenium Tea Product of China” and has become a series of selenium tea products that are sold well both at home and abroad. The export brands “Floria” and “Eraki” went abroad in 2001 and sold well in EU and North Africa.
Hubei Yuxin Tourism Development Co., Ltd.
In recent years, Xinnong Group has been dedicated to the integrated development of tea and tourism. Hubei Yuxin Tourism Development Co., Ltd. under the Group is forging a recreational corridor of “World Tea Valley”, and has established a rural complex combines with eco-tourism, vacationing and pension services on the basis of Mu’Er Shan, Xinnong Yuan Manor, and superior nature resources. “Xinnong Yuan Manor”——the reception center, with featuring Tujia architecture, is the largest stilted building complex across Hubei province, which has been awarded the titles of “Hubei Five-star Farmhouse Agritainment”, “Provincial Ecological Recreational Featured Agritainment”, and “Prefectural Top Ten Star-level Agritainments”.
Tianyi Travel Agency under our group will carefully arrange your travel so that you can enjoy the most beautiful tea mountain and marvelous scenery, taste Tujia cuisine and appreciate folk cultures. You will enjoy a perfect green trip of culture and art among green mountains and rivers.
Targeted Poverty Alleviation
In 2015, taking the lead to respond to the call of the central government that China should get rid of poverty in an all-round way by 2020, Xinnong Group proactively and creatively applied a new poverty alleviation mode by relying on its own development advantages and the experience of relocation for poverty alleviation. It innovatively created the “161” poverty alleviation mode through industry development and has helped 1379 households and 5067 people get rid of poverty.
Achieve “workshop advancement” and “stationed poverty relief” through “company + factory + farmer”.
Achieve “intensive operation” and “focused poverty relief” through “company + cooperative + farmer”.
Achieve “source management” and “centralized poverty relief” through “company + base + farmer”.
Achieve “product innovation” and “poverty relief demonstration” through “company + e-commerce + farmer”.
Achieve “company recruitment” and “charitable poverty relief” through “company + employment + farmer”.
